 Three Powerful Takeaways, Seven Vital Pieces to Explore |
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Seth Godin, ”America’s Greatest Marketer” kicks off Insight One20 challenging attendees to seize new ground in 2013. Drawing from his new book The Icarus Deception, Mr. Godin reveals why playing it safe can be risky business. |
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Susan Packard, Two of today’s toughest challenges all businesses face are recruiting and retaining the best talent. Learn how a $9 billion business did it from the ground up and how these lessons can apply to small business. Ms. Packard co-founder of HGTV, shares her insights on How Culture Impacts Employee Engagement: Timeless Lessons on Talent |
| Track One: Game-Changing Ideas, The Power of New Perspectives |
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The Dynamics of Success |
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Crowd-funding For Small Business |
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How to Scale A Business For the Coming Decade |
| Track Two: Business Intelligence, The Strategy of Long-Term Success |
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Maximizing Your Global Potential |
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Family Owned, Stories of Their Unique Challenges |
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Winning Sales Strategies: To Build Long-Term Growth & Success |
| Track Three: Financial Intelligence, The Math of Success |
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Access to Capital |
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Building Transferable Value in the Closely Held Company |
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Business Succession Exit Strategy |
| Track Four: Operating Essentials, The Details That Matter |
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Tax Law Changes & The Health Care Act |
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Insurance, How Do You Protect Against Liability |
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Spies, Hackers & Online Attackers |
| Track Five: Reaching Your Audience, The New Marketing Landscape |
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Effective Use of Social Media and Content Marketing |
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Successful Brand Strategies: The Importance of Identity |
| Multi-Industry Networking |
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Tap Into the Who’s Who of Small Business in Southern California. |
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What do you have in common with peers who own similar size businesses in other industries? What can you learn? |
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Find out at strategic networking breaks through out the day. |
Exhibits
Who’s Doing What That You Need to Know about? Insight One20 will present a select group of exhibitors that support the small business sector in our region. Exhibitors will represent the diverse industries that make Southern California, an economic powerhouse. |
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| The Vision Behind Insight One20 |
| Southern California is the number one small business-driven economy in the U.S. with an estimated 350,000 small businesses. In 2010 Los Angeles was ranked third largest economic center on the planet based on city-level GDP per capita, trailing only New York #1 and Tokyo #2*. The region achieves this economic clout despite having very few Fortune 500 companies headquartered in the market. Small business is the engine of economic growth in Southern California. |
| As the number one manufacturing zone in the U.S. and the number one trading partner with China, the Southern California economy exerts state-wide, national and global clout. Insight that helps drive the small business engine of Southern California effects the regional, state and national economies providing a more stable job market. |
| Awarded many times for excellence in business banking, City National primarily serves businesses in the $1MM to $20MM range. As the largest commercial bank founded and headquartered in Southern California, City National knows this market and has consistently distinguished itself as the go-to source for expertise and services related to small business finance and banking across the diverse industry sectors of Southern California. |
*Top 30 urban agglomeration rankings in 2008 and illustrative projections to 2025, Pricewaterhousecoopers |
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