Connections Made and Resources Gained at City National Bank’s Insight One20

Insight One20, a brand new business conference, was held on March 16, 2013 at the Los Angeles Convention Center. The event, created and hosted by City National Bank, targeted leaders of $1 million to $20 million dollar businesses, but provided invaluable information and resources for business owners at any stage.

Insight One20 touted the tagline “This day could transform your business,” and provided a full day of content, an expo hall, author signings, and a networking session to close out the day.

At the start of the main event, City National CEO Russell Goldsmith pointed out that in California it is estimate that there are over 700,000 small business employers – more than any other state in the nation. He went on to point out that many entrepreneurs and small business owners that come into his banking centers have the same concerns – “how do I increase sales and revenue? How do I secure access to credit? Manage my cash flow and accounts receivable?” – and reminded attendees that the purpose of the event was to equip business owners with the tools they need to grow successful businesses.

Marketing guru Seth Godin was the morning’s keynote speaker and engaged the audience with…

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http://www.2minuteswith.com/2013/03/031713-trend-blazing-as-economy-changes/

http://www.2minuteswith.com/2013/03/031713-trend-blazing-as-economy-changes/

Separation anxiety? Join in the discussion which continues online:

• Insight One20 on Facebook
• Insight One20 on Twitter
• Insight One20 on LinkedIn
• Insight One20 on YouTube

From the blogs and newswires:

• L.A. Small Business Owners Convene For Insight One20 from Jackie Jackson of Annenberg Digital/USC
• Small Business Conference Roundup from Mona Day on Topix
• 2 Things We Learned at the City National Insight One20 Conference That Could Grow Your Business from Hassahn Liggins on Radiofacts
• Tools for Transformation at Insight One20 from Haley Horowitz on DandB’s blog
• Random Quotes from Seth Godin’s Presentation from George Khan
• Insight One20 Takeaways: Transformation Complete from Haley Horowitz on DandB’s blog

Keep sending us your pictures!

Its official: Seth Godin – dubbed “America’s Greatest Marketer” – will kick-off Insight One20 with its opening keynote, sharing insights from his most recent book, The Icarus Deception: How High Will you Fly?  We visited his offices in New York to talk with him about his new book.

Here are the previous two video shorts from that interview:

Catch his opening keynote at Insight One20:

• http://insightone20.eventbrite.com/

Purchase the book:

• http://www.barnesandnoble.com/w/the-icarus-deception-seth-godin/1112575504

Follow Seth Godin:

• http://www.sethgodin.com/sg/
• http://sethgodin.typepad.com/
• https://twitter.com/ThisIsSethsBlog

Godin has written 17 books, including Tribes, Linchpin, We Are All Weird, and Poke the Box, which have been translated into more than 30 languages. As an entrepreneur, he has founded dozens of companies. His first Internet direct marketing company, Yoyodyne, was acquired by Yahoo in 1998. His latest company, Squidoo.com, is ranked among the top 50 sites in the U.S. by Quantcast, a Web measuring service.

FocalPoint Business Coaching is the Professional Coaching division of Brian Tracy . We are an elite group of focused senior business people who have a commitment to coaching and mentoring. We deliver massive value to our clients through real world tactics that drive for success. Learn more about us at www.focalpointcoaching.com.

No Plans + No Process = No profits.  Drop the No!! Start or improve your planning now with our “Strategic Planning guide” or “7 systems you need” for your business to be successful tools.  Download your free copies at http://plansprocessprofit.com>>

About Brian Tracy

Brian Tracy is the world’s foremost author and speaker on business re-invention. He has written over 60 books with 17 bestsellers, and drives massive value to everyone he serves. Find out more here http://focalpointcoaching.com/about-us/about-brian-tracy>>

Recent News

VERICO Canada has struck an unprecedented alliance with Brian Tracy’s FocalPoint to launch VERICO Scalable Success – an education program to help originators re-focus on growth and strategy for their business.

The webinar series was custom built for the VERICO network and is the newest addition to VERICO Academy – the place for higher learning.

Scalable Success aims to help VERICO originators build a business with prime clients, create an interested engaged database and develop social medial channels.

“We are delighted to align with Brian Tracy’s group : FocalPoint Business Coaching. With this comprehensive education program, VERICO will be providing a level of support that will deliver real results.  We aim to drive value to our network and help our members succeed in this marketplace,” says Colin Dreyer, President of VERICO Canada.

VERICO Scalable Success will be headed by three professional coaches from FocalPoint, a coaching organization that specializes in business re-invention, using Brian Tracy’s proven strategies, tools and techniques.

“VERICO members will be getting the best of Brian Tracy”, says Dominic Rubino, Executive Vice President of FocalPoint Business Coaching. “VERICO worked closely with us to create a dynamic program that specifically answers the big business-building questions every Canadian agent and broker faces.”

Are You Listening?

Starting up a business is an exciting, exhilarating thing. We give birth to a good idea, and with a solid team around us, use our vision to mold it, refine, to get it right. And with all the stresses of starting up businesses, if we do this right we have fun along the way too.

There’s a part in all of this we can sometimes forget, especially if we are getting a little success in the business. We can forget that we’re having success because this good idea is solving someone’s problem. Hopefully a lot of someones. We knew that in the beginning either through our guts, anectodically, or through consumer research. Likely all 3. The good idea was our first right move. But this idea needs to keep pace with our customers. Does it still solve our customer’s problem?

When we started up HGTV, we had a good idea. We were in the media sector, which is in such constant, frantic change that we knew we had to keep refining our idea. We needed to talk to our customers constantly. But we had a problem. We worked through middlemen, called cable operators and satellite companies. They were the ones with the direct link to our viewers. We had to do a work-around.

We were the first and only cable network to create a Call Center. (This was 1995 so the Internet wasn’t commonly used for customer interaction at that time) We put a number on the backplates of all our shows, and set up two people to take the calls. These folks were also doing plenty of other things when they weren’t talking to our viewers, so we kept it cost efficient. The Call Center allowed us to hear feedback about the business we were creating. It also allowed our customers to have a link to us, and to feel like they were helping us. And they were! That interaction still takes place today although it’s mostly done online. It may have been the most important building block of HGTV.

Do you have ways to talk to your customers constantly as your business evolves? Are you listening?

https://twitter.com/PackardSusan

Enter Sandy Holmes and Donna Freed – two forward-thinking women who decided to abandon their successful careers, and join forces to take on what was – in 2006 – the brave new world of mobile. After rising through the corporate ranks of the marketing and media industries, they saw an opportunity to combine their 40+ years of combined experience, and apply their knowledge to the promising field of mobile technology and marketing.

And Phaz2 has already overcome the odds. They carved a strong foothold in the technology field, building a thriving business amidst the economic downturn. Clearly, co-founders Donna and Sandy are doing something right. So what is it that has made their business a success?

For one thing – fearlessness. Innovation is another secret to their success. Embracing new technologies, keeping ahead of the curve, and continually adapting to an ever-changing landscape, have always been vital to their business growth. Finally, relationships. Like all of the organizations we have highlighted at Insight One20, Phaz2 is dedicated to providing a foundation of trust, quality and service – which help to ensure the long-term success of both their own business, as well as that of their clients.

If you’re interested in learning how your business can benefit from mobile technology, contact Phaz2 at www.phaz2.com, or meet them in person during one of the networking periods at the Insight One20 conference.

Pace was born in 1975 and since has grown from a small local business to a major integrated marketing services and products provider – trusted by many small businesses, as well as large brands like City National Bank. Whether they’re collaborating on an integrated, cross media campaign, developing a web-to-print portal, testing interactive elements such as QR codes and personalized landing pages (PURLs) or simply delivering beautiful, personalized print collateral where it’s needed, when it’s needed, Pace consistently delivers exceptional results for our clients – as they define them.

To learn more about PACE, visit engagepace.com, or talk to them in person, at the upcoming InsightOne20 conference on March 16 at the Los Angeles Convention Center.

Every business has a story – and that story usually begins with a vision. The challenge for most entrepreneurs is how to overcome the odds and transform that vision into a viable business. The challenge is so great that less than half of those who try, succeed past their first year in business. The few who do succeed, do so – in large part – because of their unwavering determination and dedication to quality. RABco Payroll Service is one such company.

RABco was the brainchild of Scott Brown, who partnered with long-time friend, Rob Rabichuck to start a company that had the capacity of the larger payroll service providers, but provided the level of service one might expect from a much smaller business. Because of their fierce dedication to customer service, quality, and integrity, they have grown from a small local business to a national payroll service provider – trusted by many small businesses, as well as large corporate brands like City National Bank.

To learn more about RABco, visit rabcopayroll.com, or talk to them in person, at the upcoming InsightOne20 conference on March 16.