 7:30 AM – 4:15 PM
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Registration
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8:00 AM
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Exhibit Hall Opens
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8:45 AM – 10:00 AM
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General Session – Keynote
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Seth Godin, ”America’s Greatest Marketer” kicks off Insight One20 by challenging attendees to seize new ground in 2013. Drawing from his new book, The Icarus Deception, Mr. Godin reveals why playing it safe can be risky business. |
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10:15 AM – 11:15 AM
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Track 1: Game-Changing Ideas, The Power of New Perspectives
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The Dynamics of Success
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Andrea Kates, Founder, The Business Genome Project, Author of “Finding Your Next: Using The Business Genome Approach to Finding Your Company’s Next Competitive Edge“ |
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Track 2: Business Intelligence, The Strategy of Long-Term Success
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Maximizing Your Global Potential
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David Josephson, Western Regional Director, Ex-Im Bank |
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Richard M. Swanson, Jr. , Commerce Department |
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Robert Saikali, VP & Manager, International Sales & Advisory Group, City National Bank |
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Steve Bash, SVP, International Banking & Trade, City National Bank |
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Alfred E. Osborne, Jr., Senior Associate Dean, UCLA Anderson School of Management, Professor of Global Economics in Management, Founder and Faculty Director of the Harold Price Center for Entrepreneurial Studies at UCLA – Moderator |
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Track 3: Financial Intelligence, The Math of Success
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| Access to Capital
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Track 4: Operating Essentials, The Details That Matter
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Spies, Hackers & Online Attackers
Bulletproofing Your Privacy & Profits in the Digital Age
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John Sileo, President, The Sileo Group, Author of “Privacy Means Profit” |
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Track 5: Reaching Your Audience, The New Marketing Landscape
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Effective Use of Social Media and Content Marketing
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Michele Ruiz, Founder & CEO, Ruiz Strategies |
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Jane Pak, CEO, National Association Women Business Owners, L.A. |
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Karen A. Clark, SVP, Multicultural Strategy Manager, City National Bank – Moderator |
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11:30 AM – 12:30 PM
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Track 1:Game-Changing Ideas, The Power of New Perspectives
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| Crowdfunding for Small Business
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Track 2: Business Intelligence, The Strategy of Long-Term Success
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Family Owned, Stories of their Unique Challenges
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JoAnne Norton, Member of the prestigious Family Business Consulting Group - Moderator |
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Ed Hart, Director, the Center for Family Business at Cal State Fullerton |
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David Krajanowski, CPA, Partner at SingerLewak |
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Alton G. Burkhalter, Burkhalter Kessler Clement & George |
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Jim Haney, SVP and Regional Manager Commercial Banking Services |
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Track 3: Financial Intelligence, The Math of Success
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Building Transferable Value in the Closely Held Company
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Dave Enger, Principal and Founder of Business & Banking Institute |
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Track 4: Operating Essentials, The Details That Matter
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| Understanding Environmental Exposures: Are There Holes In Your General Liability, Excess Liability, Automobile, and Property Coverage
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Track 5: Reaching Your Audience, The New Marketing Landscape
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Successful Brand Strategies, The Importance of Identity
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Laurence Vincent, Executive Director, The Brand Studio, Author of “Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty” |
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12:30 – 2:00 PM
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Lunch Break
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Stretch your legs and grab a bite to eat! Food vendors and casual dining options are available inside and outside the venue.Before you settle back in for the afternoon session, visit the trade-show floor and connect with other business owners in your region. |
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2:00 PM – 3:00 PM
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Track 1: Game-Changing Ideas, The Power of New Perspectives
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HOW to Scale Your Business For the Coming Decade
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David Greenberg, Executive Vice President, Member of the Executive Committee, LRN |
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Track 2: Business Intelligence, The Strategy of Long-Term Success
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Winning Sales Strategies: To Build Long-term Growth & Success
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Meridith Elliot Powell, Coach, Speaker, Author, Strategist, Author of “Winning in the Trust and Value Economy” and “42 Rules To Turn Prospects Into Customers” |
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Track 3: Financial Intelligence, The Math of Success
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Business Secession Exit Strategy
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Tanya Scott, CPA, Business Growth & Exit Strategist, Partner, Hutchinson and Bloodgood LLP |
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Track 4: Operating Essentials, The Details That Matter
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Tax Law Changes & The Health Care Act
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Paul DeLauro, SVP & Manager, Wealth Planning, City National Bank – Moderator |
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Mark W. Wilbur, President & CEO, Employers Group, and Co-Chair of BizFed’s 2013 Healthcare Committee |
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3:15 PM – 4:00 PM
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General Session – Big Ideas for Small Business: Overcoming Your Challenges
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4:15 PM – 5:15 PM
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General Session – Final Keynote
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Susan Packard, Two of today’s toughest challenges all businesses face are recruiting and retaining the best talent. Learn how a $9 billion business did it from the ground up and how these lessons can apply to small business. Ms. Packard co-founder of HGTV, shares her insights on How Culture Impacts Employee Engagement: Timeless Lessons on Talent |
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6:00 PM (Exhibit hall closes)
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B2B Networking Reception
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After a day filled with fresh insights and perspectives, here is your opportunity to make new connections and mingle with fellow attendees, sponsors, exhibitors and speakers. All attendees will receive their first beverage compliments of Insight One20. |
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